Owned the entire product lifecycle of the first ever multi-vendor marketplace for the sport of baton twirling.

Defined key performance indicators for 3 pilots of the system in 2024, including account setup completion rate (96%), user-attendee conversion rate (80%), and customer support requests per week (1-2). Ultimately, 197 users generated $27,284 in entry fees.

Surveyed 39 baton twirling community members on their win-tracking habits and preferences, then performed quantitative and qualitative analyses to inform designs for the sport’s most in-demand feature.

Designed illustrations and a spinning baton loading indicator to foster a fun, delightful user experience.